Lumenpulse Announces New Representation in the Middle East and North Africa Territory

Montreal, Canada, 13^th December 2023 - Lumenpulse, part of LMPG Inc., a global leader in the specification-grade lighting industry, announced its partnership with the newly-founded MSF Lighting agency for the Middle East and North Africa territory. With offices in Dubai, United Arab Emirates, MSF Lighting provides a full range of services and support to lighting professionals and distributors, addressing architectural lighting needs for projects of all types and scales.

Morris Costello, LMPG Regional Sales Director APAC/EMEA, shared: "Lumenpulse has been successfully present in the MENA territory for years; we are thrilled to have the opportunity to continue and expand this success with MSF Lighting. With an experienced team led by Basil Masadeh, dedicated to offering the best-in-class client experience and support, it gives us the means to ensure our lighting solutions will be well represented to the lighting professionals. His proven track record and deep-rooted connections within the industry perfectly align with our vision for growth and excellence."

This partnership will allow both companies to be well-established in a thriving market. Lumenpulse's lighting solutions seamlessly integrate high performance, aesthetics, technology, and efficacy, providing well-thought-out products for projects of varying scales.

"Having worked for years with Lumenpulse's lighting solutions, I couldn't be more excited to continue representing them as MSF Lighting makes its debut in UAE. The quality of products, the range of applications, and the technology innovations offered are always well appreciated by the lighting professionals, tailored to every need for architectural lighting projects", said Basil Masadeh, Managing Director of MSF Lighting.

Having cultivated strong relationships with lighting professionals and distributors throughout his career, Masadeh is renowned for his exceptional rapport and unwavering commitment to delivering unparalleled service. His wealth of experience will undoubtedly elevate Lumenpulse's offerings and support in meeting the diverse needs of clients in the MENA region.

To learn more about MSF Lighting: https://msf-lighting.com/
To learn more about Lumenpulse: https://www.lumenpulse.com/

Editor's Notes

About Lumenpulse

Founded in 2006, Lumenpulse designs, develops, manufactures, and sells a wide range of high-performance and sustainable specification-grade LED lighting solutions for commercial, institutional, and urban environments. Lumenpulse is a leading pure-play, specification-grade LED lighting solutions provider and has earned many awards, including several Product Innovation Awards (PIA), Next Generation Luminaires Design Awards, Red Dot Product Design Awards and LIGHTFAIR Innovation Award. Follow Lumenpulse on Twitter, Instagram, and LinkedIn.

For more information

Marie-Pier Jodoin
Global Communication Manager
1-514-292-7677
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